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Brand Overview

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses. And by introducing these illustrative elements to the logomark, Strictly found it’s voice. To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.

Project Goals

Strictly found it’s voice to satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses. And by introducing these illustrative elements to the logomark, To satisfy our goal of creating a brand that could adapt across many use cases.

Problems

• Strictly found it’s voice to satisfy our goal of
• creating a brand that could adapt across many use cases,
• we took the base form of their new logo and used it as an artboard.
• As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.
• Introducing these illustrative elements to the logomark, To satisfy our goal of creating a brand that could adapt across many use cases.

Solutions

• Strictly found it’s voice to satisfy our goal of creating a brand that could adapt across many use cases,
• we took the base form of their new logo and used it as an artboard.
• As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.
• Introducing these illustrative elements to the logomark, To satisfy our goal of creating a brand that could adapt across many use cases.

The Approach

To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses. And by introducing these illustrative elements to the logomark, Strictly found it’s voice. To satisfy our goal of creating a brand that could adapt across many use cases, we took the base form of their new logo and used it as an artboard. As long as the structural outline of the mark stayed consistent their brand was allowed to flex and adapt to specific uses.